Study: Facebook Valuable for Crisis Management

If your facility hasn't thought about setting up a Facebook profile, you might change your mind after reading this.

According to a new study, when the public reads a news story about a crisis and then views Facebook posts from the institution involved with the crisis, their attitudes toward the organization are significantly more positive. They are also more likely to view the crisis as less severe.

The researcher also found that Facebook posts that were written in a narrative style (more storytelling than fact listing) were more effective.

Based on her findings, the researcher said that Facebook can be a valuable tool for PR professionals when they're working to solve or lessen the severity of a crisis.

Speaking of Facebook, you can connect with us by clicking here. To learn more about the study, click here.